About Primark

The young, fast-fashion brand Primark, needed creative visual content to highlight single items of their big and fast-evolving collections. The challenge: finding a technical solution adapted to the large scale of their shops, which would not detract but retain the iconic heritage of each building.

The Approach

Working with Primark and a number of their creative agencies, Mood developed a variety of captivating, awe-inspiring visual installations, including curved strip LED screens at the Oxford Street West and Oxford Street East stores. Mood Sight professionals also created the stunning five-floor visual masterpiece at Primark in Gran Via, Madrid, where dazzling transparent LED displays and panoramic sound systems create a breathtaking audiovisual experience.

After bringing their fast-fashion approach to 280+ stores across the UK, Ireland and Europe, Primark set their sights on the USA. In September 2015, Primark opened their first store on American soil in Boston, where LED displays were designed and custom-built to match Primark’s brand strategy. These visuals attract customers into the store by showcasing the latest fashion trends, promotional content and much more.




Music, Digital Signage, Sound